Online Reputation- Jesse D. Dredge

Memo

To: Jesse David Dredge

From: Cedric Reeves

CC: Preston Parker

Date: 4/19/10

Re: Online Reputation

While performing an online reputation check I was able to found out personal information about your life in seconds. Although I did add you as a friend on Facebook, the majority of the information that I found out about you came from a basic Google search.

The first observation that I found when I searched ‘Jesse Dredge’ was a website called Pocatello Vows. On Pocatello Vows I found out what your middle name is, the exact date that you were married, your wife’s middle name, where you and your wife grew-up, that you served for the national guard in Utah, and even where you served your mission at.

Another observation that I found out while performing the online reputation check is the projects that you participate in a non-profit organization called 9-1-1 Guatemala from a twitter account. 911 Guatemala is, “ A non-profit organization dedicated to the cause of acquiring ambulances and medical supplies for donation to under-supplied rural Guatemalan areas.” I am assuming that you are apart of this non-profit because you served a LDS mission in Guatemala.

Although I did find personal information about you, none of the information was harmful. I found zero provocative photos on your Facebook, and zero articles online that were damaging to you. I would suggest that you remove your name from Pocatello Vows, because someone who might try to steal you identity would have a lot of information on you.

Assingment 5

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Final: Position Paper

Burger Planet has been in the quick service food industry since 1934 with considerable success. However, recently there has been a decline in the number of 40-50 year old women buying food at Burger Planet. This is an extremely valuable demographic, because not only do women eat at Burger Planet, but they also bring their husbands and children to eat at Burger Planet. The reduction of 40-50 year old women that eat at Burger Planet is attributed to all fast-food companies being attacked by the media, and women becoming more educated on the dangers of eating unhealthily.

There are hundreds of websites, movies, magazine, and newspaper articles created annually to showcase how unhealthy quick service food can be, many of them stating that quick-service food is “unhealthy and dangerous.” Because of this, many customers are choosing not to eat at quick- service restaurants, thinking that it is something that will cause them to be unhealthy. The Popular documentary “Supersize Me” had detrimental effects not only on McDonalds, but also on every quick-service food company; forcing many of these companies to adapt.

There are enormous amounts of media showing that quick- service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick-service restaurants. Burger Planet needs to change its menu and strategies to make itself more appealing to the 40-50 year old demographic. Burger Planet can improve its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.

A healthy menu can be a excellent jump start to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and would not regularly eat at a quick-service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.

A celebrity spokesperson can work wonders for a quick-service restaurant. By hiring fitness guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu it is possible to attract more 40-50 year old women.

Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick-service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.

While 40-50 year old women are eating at quick-service restaurants less often because of negative media and increased health awareness. It is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.

Final 4: Announcement Release

Utah State University, Student-Athlete Services

7425 Old Main Hill, Logan UT, 84321

March 3, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Amy Crosbie, Life Skills Coordinator

Office: 435-797-3294

Meet the Challenge

Student Athletes and the HURD team- up to perform a home renovation

Logan, Utah – Student Athletes will team -up with the HURD in an event called “The Meet the Challenge”, to give one family a home Renovation. The Renovation slated for April 10th, includes hundreds-of -members of the HURD and Student Athletes.

The Meet the Challenge renovation is an excellent opportunity for student athletes and the HURD to work together. “The Athletic Department believes that it is important to have a relationship with our fans, “said life Skills Coordinator Amy Crosbie. “ The Meet the Challenge project allows student athletes to continue to build a relationship with our fans, and also give back to the community that supports athletics.”

Any family can be nominated at http://www.usu.edu/hurd/index1.cfm, the family that wins the renovation will recieve new carpet, paint and yard-work.

For more information, please contact Cedric Reeves at 818-365-2371, or e-mail cedric.reeves@aggiemail.usu.edu. There is also a Facebook group at“Meet the Challenge Home Renovation Service Project.”

The Meet the Challenge was developed by the HURD and Student-Athlete Services as a way to help the community. “This project is a way for the HURD and Student Athletes to give back to the community, and make a positive change in someone’s life," said ASUSU Athletics President, Jeremy Winn.

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Final: Media Pitch

Contact Information:
Preston Parker

President and Founder

Office: 818-556-2345

Investing In Life
How to live a finically independent life

Dear Jeff Hunter,

In today’s economy it is crucial that you have a financial model in place. Cache Valley Area Investors Association helps you become happy through financial independence. “I want people to be happy, to have jobs they love and to be financially independent," said CVAIA Founder Preston Parker. “Creating an atmosphere where people actually want to go to work may end up making the world a better place."

CVAIA enjoys the monthly stories that in Cache Valley Magazine. We believe that your magazine does an excellent job of expressing the community with your stories. We believe that publishing a story about CVAIA benefits the community, and fits well with the direction of the magazine.

If you have any questions please contact me at 818-365-2371, also our full press release can be viewed at http://cedyreeves.blogspot.com/.

Cache Valley Area Investors Association started in August,2007, with the plan to help people become financially independent. CVAIA now has over 100 members from various geographical locations. To become a member is free, and “all aspects of life can join”, said President Preston Parker. CVAIA practices the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

Cedric Reeves
E-mail: cedric.reeves@aggiemail.usu.edu
Phone: 818-365-2371

Assignment 4

Draft 4: Announcement Release

Utah State University, Student-Athlete Services

7425 Old Main Hill, Logan UT, 84321

March 3, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Amy Crosbie, Life Skills Coordinator

Office: 435-797-3294

Meet the Challenge

Student Athletes and the HURD, team- up to perform a home renovation

Logan, Utah – Student Athletes will team -up with the HURD, in an event called “The Meet the Challenge”; to give one family a home Renovation. The Renovation is slated for April 10th, and will include hundreds-of -members of the HURD and Student Athletes.

The Meet the Challenge renovation is an excellent opportunity for student athletes and their fans, The HURD, to work together. “The Athletic Department believes that it’s important to have a relationship with our fans. “said life Skills Coordinator ,Amy Crosbie, “ This event allows our student athletes to continue to build a relationship with our fans, and also give back to the community that supports athletics.”

Any family can be nominated at http://www.usu.edu/hurd/index1.cfm until March 9th. The family that wins the home renovation will be announced March 10th.

The renovation is slated for Saturday, April 10th at six a.m. and will last all day. The HURD and student athletes will install new carpet, paint and perform yard-work.

For more information, join the Facebook group “Meet The Challenge Home Renovation Service Project”, or contact Cedric Reeves at 818-365-2371, or e-mail at cedric.reeves@aggiemail.usu.edu.

The Meet the Challenge was Developed by the HURD and Student-Athlete Services as a way to give back to the community. ASUSU Athletics President, Jeremy Winn, hopes that “The Meet the Challenge home renovation project is a way for the HURD and Student Athletes to give back to the community, and make a positive change in someone’s life.”

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Draft: Media Pitch

Cache Valley Area Investors Association (CVAIA)

Cache Chamber of Commerce 160 N. Main St. Logan

Contact Information:
Preston Parker, President
Office: 818-556-2345

Dear Jeff Hunter,

Investing In Life
How to live a finically independent life

In today’s economy it is important that you have a financial model in place. Cache Valley Area Investors Association helps you become happy through financial independence. I want people to be happy, to have jobs they love and to be financially independent," said CVAIA Founder Preston Parker. “Creating an atmosphere where people actually want to go to work may end up making the world a better place."

CVAIA enjoys the monthly articles that are published in Cache Valley Magazine. We believe that it would benefit Cache Valley if you would run an article about financial independence and the Cache Valley Area Investors Association.

Our full press release can be viewed at http://cedyreeves.blogspot.com/; if you have any questions please contact me at 818-365-2371.

Cache Valley Area Investors Association began in August,2007, with the vision to help people become financially independent. CVAIA now has over a 100 members from many geographical locations and from all walks of life. To become a member is free, and “All aspects of life are welcomed.” said President Preston Parker. CVAIA practices the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

Cedric Reeves
E-mail: cedric.reeves@aggiemail.usu.edu
Phone: 818-365-2371

Final Release 3: Cause Promotion

Cache Valley Area Investors Association (CVAIA)

Cache Chamber of Commerce 160 N. Main St. Logan

February 21, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Preston Parker, President
Office: 818-556-2345

Investing In Life

How to live a finically independent life

LOGAN, Utah- In today’s economy it is important that you have a financial model in place. Cache Valley Area Investors Association helps you become happy trough financial independence.

CVAIA helps its members achieve financial independence through the foundation of financial independence model. CVAIA members build their investments on a foundation organized according to risk level. With increased risk, the need for education increases in order to mitigate that risk. In order of risk level from least to most the financial foundation are self, real estate, commodities, collectibles, securities, businesses, and intellectual property.

Through this model people have the ability to become finically independent; and that is president and founder, Preston Parker’s, goal “I want people to be happy, to have jobs they love and to be
financially independent," said CVAIA Founder Preston Parker. “Creating an atmosphere where people actually want to go to work may end up making the world a better place."

For more information on CVAIA visit www.cvaia.com ,or join our FaceBook group at www.facebook.com/cvaia. There is a meetings being held Thursday Feb. 18, 2010, 7:00 p.m. at the Cache Chamber of Commerce Building. JaNiel Parker will be speaking on “Coupons: The Forgotten Investment.”

Cache Valley Area Investors Association began in August,2007, with the vision to help people become financially independent. CVAIA now has over a 100 members from many geographical locations and from all walks of life. To become a member is free, and “All aspects of life are welcomed.” said President Preston Parker. CVAIA practices the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

For more information, please contact Cedric Reeves at 818-365-2371, or e-mail at cedric.reeves@aggiemail.usu.edu.

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Draft Press Release 3: Cause promotion

Cache Valley Area Investors Association (CVAIA)

851 N. Main St., Logan UT 84321

February 17, 2010 Contact Information:

FOR IMMEDIATE RELEASE Preston Parker, Club President

Office: 661-772-7537

Investing In Life

LOGAN, Utah- Living a finically independent life is possible, by having your Passive income, higher than your Earned Income.

In today’s economy it is important that you have a financial model in place. Cache Valley Area Investors Association helps you achieve that model. The basic model that CVAIA use’s is the Passive Income model, “The money you make in your sleep is Passive Income,” said CVAIA Founder Preston Parker.

Finical independence idea has been around for awhile, it first started in the 1930's with Ayn Rand

CVAIA was founded, because "I want people to be happy, to have jobs they love and to be
financially independent," said CVAIA Founder Preston Parker."Creating an atmosphere where people actually want to go to work may end up making the world a better place."

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

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Final: Image Release

Burger Planet

1 Glendale Way Irvine, CA 92618

February 14, 2010

FOR IMMEDIATE RELEASE

Contact Information:

James E. Muellenbach III, CEO

Office: 818-556-2345

Let’s Get Fit

Healthy living; Burger Planet Style

Irvine, California – With more Americans on diets, the emphasis on what is eaten, is growing. Burger Planet wants to help our customers reach their diets goals; that’s why we are happy to announce our new healthy menu. The menu will consist of fresh salads and fruit packages. World renowned fitness guru Jayne Petersen has also signed-on to promote the menu.

Burger Planet CEO, James E. Muellenbach III, is excited about our new menu, and the hiring of Jayne Petersen, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Petersen is best known for training Opal Witcomb, the 48-year- old beloved talkshow hostess and head of O enterprises. Petersen helped Witcomb lose an amazing 75 pounds.

Petersen believes in Burger Planets’ new menu and the direction of the company; "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices … the company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.", said Petersen.

We hope that the introduction of our new menu will bring more of a variety to our overall menu. Burger Planet wants to satisfy our customers with our delicious hamburgers’ and fry’s, but also wants to satisfy our customers who may be on a diet.

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

Burger Planet was founded by James E. Muellenbach I in 1934; although retired, he is the current president of the QSR Association. Burger Planet currently employs 48,272 people, and has 8,921 franchises in every state and 17 countries.

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Draft: Image Management Release

Burger Planet

1 Glendale Way Irvine, CA 92618

Image Management RELEASE

February 9, 2010 Contact Information:

FOR IMMEDIATE RELEASE

Contact Information:

James E. Muellenbach III, CEO

Office: 818-556-2345

Let’s Get Fit

Healthy living; Burger Planet Style

Irvine, California – Americans are getting fat, and the emphasis on what you eat is growing in America. Burger Planet wants to be involved in the change of Americans eating habits; so Burger Planet has decided to launch a new healthy living campaign.

Burger planet wants you to enjoy our food, but also wants you to live a healthy life. That’s why Burger Planet is happy to announce its new healthy menu. Burger Planet has also brought in world renowned fitness guru Jayne Petersen to help promote our menu.

Jayne Petersen is best known for training of Opal Witcomb, the 48-year- old beloved talkshow hostess and head of O enterprises. Jayne helped Witcomb lose an amazing 75 pounds. When Jayne was asked why she joined the burger planet team she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices.(Ask the Wise Man something important about Quick Service Restaurants) The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet CEO James E. Muellenbach III is excited about our new menu, and the hiring of Jayne Petersen, "Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Next time you see a Burger Planet, we hope you can’t say, “I’m on a diet I can’t eat Burger Planet”; we hope that you say, “I can’t wait to try the new fruit packages.”.

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

Burger Planet was founded by James E. Muellenbach I in 1934; although retired, he is the current president of the QSR Association. Burger Planet currently employs 48,272 people, and has 8,921 franchises in every state and 17 countries.

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Resume Readings

This week articles was a good read. The first article Six steps to Resume 2.0 helped me get a better understanding on how to create a resume. With the advancement of social media it is important that you understand how to create an effective resume. I enjoyed the steps that the article included on how to create a resume.

I also enjoyed the Common Mistakes article. The article helps you avoid little mistakes that are made when creating a resume. Often little mistakes are made when creating a resume; those mistakes can prevent a possible employer from reading your resume. It is important in today’s job market to give yourself the leg-up.

Announcement: Release Revised

Social Media Club of Cache Valley (SMCCV)

851 N. Main St., Logan UT 84321

Announcement RELEASE

February 3, 2010 Contact Information:

FOR IMMEDIATE RELEASE

Contact Information:

Preston Parker, Club President

Office: 661-772-7537

Cache Valley’s New Club

Social Media In Cache Valley

LOGAN, Utah - Social Media Club of Cache Valley is the newest and only Social Media club in Cache Valley. The club will hold meetings every second Tuesday, and have a Tweet-Up every third Wednesday.

The small club SMCCV, which has an estimated 40 to 60 members has been holding meetings for a couple of months now. The club, which “is all about Social Media”, said club President, Preston Parker, is for anyone who wants to learn more about Social media. From Facebook, to twitter you can learn it all at SMCCV.

SMCCV hands out plenty of freebies at there meetings, and hopes to handout plenty more as they grow. The only way for them to be able to do that, is continue to collect more sponsors.

Future plans for SMCCV is to become a non-profit organization, and to hold a Social Media conference at next year’s Public Relations conference. SMCCV already has a plan in place for accomplishing these goals they just got to work out a few more details.

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

SMCCV was launched August of 2009. After a series of posting online people responded, and agreed there should be some sort of Social Media club. The organization is free to join, and discuss the newest social media trends.

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Assignment 1

Ethics is important, when having conversations on the internet. Netiquette is the ethics that you use when you’re using the internet. I had no idea what ethics you are suppose to use when you surf the web, or send emails. The basics of Netiquette is don’t do anything, or say anything on the internet that you wouldn’t say to someone’s face.

I also enjoyed the cartoon. It is basically saying that anybody can say what they want on the internet, and anybody can be who they want to be.

The e-mail etiquette was a good read. It explained to you what was acceptable to say in an email. Grammar and spelling is important when you are writing an e-mail to anyone. It also explained common errors that are made when sending e-mails.

Press Release Draft

President, Preston Parker

Social Media Club of Cache Valley

661-772-7537

Cache Valley Club

Local club brings Social media excitement to Cache Valley.

The up-and-coming club in Cache Valley is “all about Social Media” said Parker. The club which is a little over a year old now, it's a chapter based out of San Francisco Cali. The main objective of the club is to socialize with the people of Cache Valley who have similar interest in social media.

Power of Social Media

Dave Carroll, the lead singer of the up-and-coming band called, Sons of Maxwell, booked a flight from Canada to Nebraska by way of Chicago through United Airlines. Carroll and his band landed in Chicago waiting for their connecting flight, where one of the members of Sons of Maxwell witnessed his bass guitar being tossed around, and Carroll’s 3,500 dollar Taylor guitar was tossed before that.

According to Carroll he politely asked the flight attendant, why his guitar being tossed around? The attendant had no answer for Carroll, and rudely cut him off and told him to talk to the lead agent outside. After finding the lead agent outside she refused to talk to him, and disappeared into the crowd. Carroll finally ran into a worker at the gate that was willing to help him. Carroll explained to the worker that the baggage handlers were throwing around expensive gear. The response that the gate worker gave him was not was he was looking for, she said, “But hun, that’s why we make you sign the waiver”, Carroll responded by saying he didn’t sign a waiver, and no matter what, nobody deserves to have their things treated like that. She then told him to talk to the ground crew; once again Carroll was getting the run-around.

After Carroll arrived at his destination, he opened his guitar case and realized that his guitar was broken. After a series of calls to United, he was told that he would not be compensated for his loss.

Nine months later he finally realized that he was fighting a battle he couldn’t win. So he told one of the United representatives that he was part of a band, and he would be posting a series of music videos on YouTube about his experiences with United.

I believe Carroll posted the United Break Guitars videos because he wanted to let the world know how United treats their customers. Carroll was smart enough to realize the power of social media.

You can say that Carroll believed that his videos would get a lot of hits on YouTube; but there is not a model around that shows how successful posting his videos would be.

As of today there have been over 7 million views of United Breaks Guitars. Costing United millions of dollars, and even worse damaging United’s brand. Carroll has repeatedly thanked United for not compensating his loss, because he has made way more money on United Breaks Guitars, than United would have paid him for his guitar.

When United decide not to follow the “Golden Rule” in PR, which is treat people how you want to be treated; they damaged their credibility. As soon as Carroll told United that he was going to post a series of videos; someone in PR should have stepped in, and paid Carroll. Instead the company failed to realize the power of social media, and they now have a PR nightmare.

Social media damaged United’s image and credibility, I’m not sure if any PR organization can help them. I do believe United will recover, and won’t continue to lose millions, but I think it’s too late for them to salvage their image. I know for a fact, after watching United Breaks Guitars, every time I fly United I will be thinking about Dave Carroll’s song.

My Job

Dear Brandy,

It was nice seeing you at the family reunion last week. I’m sorry that I didn’t get a chance to answer your question about my profession, so let me take the time to explain to you what Public Relations is about.

PR is about getting information to the public. I can be representing a Fortune 500 company, to a Non-Profit organization, their is one major goal in PR, and that is to relay information to the public about the client’s you are representing. PR is a form of communication, and it is extremely important that you possess good writing skills. PR writing is a precise form of communication. Your main objective is to capture the publics’ attention.

Sense you know about PR now, I will tell you what I plan on doing in PR. My dream job is working for ESPN. You know my love for sports, and doing PR for ESPN lets me stay involved in sports without coaching.

I hope my letter gives you a better insight on what I do everyday.

Sincerely,

Cedric Reeves