Final: Position Paper

Burger Planet has been in the quick service food industry since 1934 with considerable success. However, recently there has been a decline in the number of 40-50 year old women buying food at Burger Planet. This is an extremely valuable demographic, because not only do women eat at Burger Planet, but they also bring their husbands and children to eat at Burger Planet. The reduction of 40-50 year old women that eat at Burger Planet is attributed to all fast-food companies being attacked by the media, and women becoming more educated on the dangers of eating unhealthily.

There are hundreds of websites, movies, magazine, and newspaper articles created annually to showcase how unhealthy quick service food can be, many of them stating that quick-service food is “unhealthy and dangerous.” Because of this, many customers are choosing not to eat at quick- service restaurants, thinking that it is something that will cause them to be unhealthy. The Popular documentary “Supersize Me” had detrimental effects not only on McDonalds, but also on every quick-service food company; forcing many of these companies to adapt.

There are enormous amounts of media showing that quick- service food is unhealthy for the consumer. This has lead to a drop in the amount of sales to the 40-50 year old women demographic at quick-service restaurants. Burger Planet needs to change its menu and strategies to make itself more appealing to the 40-50 year old demographic. Burger Planet can improve its image by adding healthy menu items, getting a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and changing its marketing strategy to appeal to middle aged women.

A healthy menu can be a excellent jump start to attracting 40-50 year old women to Burger Planet. Healthy choices such as fresh fruit, salads, and fat free chicken sandwiches can attract demographics that are more health conscious, and would not regularly eat at a quick-service restaurant. By adding these healthy food options, 40-50 year old women are much more likely to eat at Burger Planet, as well as bring in family and friends to eat.

A celebrity spokesperson can work wonders for a quick-service restaurant. By hiring fitness guru Jane Petersen, Burger Planet can revamp its image. Jane Petersen is known nationally by 40-50 year old women because of her success in helping talk show host Opal Whitcomb lose weight, and become healthier. Petersen is a name that many women will recognize, and is someone who these women will trust for health advice. By having Petersen help with the promotion of the new healthy items on Burger Planets menu it is possible to attract more 40-50 year old women.

Corny the Clown has been taken out of Burger Planet’s marketing strategy for several years now, because quick-service restaurants have been accused of unfairly marketing to children with mascots. Adding new healthy menu items is the perfect opportunity to revamp Corny’s image. By teaming Corny up with Petersen, his name will be turned into something new, and we can use Corny the Clown once again. This will help attract children to Burger Planet, without having negative consequences for using a mascot.

While 40-50 year old women are eating at quick-service restaurants less often because of negative media and increased health awareness. It is possible to attract that demographic again. By implementing new, healthy menu items, hiring a celebrity spokesperson such as Jane Petersen, revamping Corny the Clowns image, and having a great marketing strategy, it is possible to change Burger Planets image and attract 40-50 year old women once again.

Final 4: Announcement Release

Utah State University, Student-Athlete Services

7425 Old Main Hill, Logan UT, 84321

March 3, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Amy Crosbie, Life Skills Coordinator

Office: 435-797-3294

Meet the Challenge

Student Athletes and the HURD team- up to perform a home renovation

Logan, Utah – Student Athletes will team -up with the HURD in an event called “The Meet the Challenge”, to give one family a home Renovation. The Renovation slated for April 10th, includes hundreds-of -members of the HURD and Student Athletes.

The Meet the Challenge renovation is an excellent opportunity for student athletes and the HURD to work together. “The Athletic Department believes that it is important to have a relationship with our fans, “said life Skills Coordinator Amy Crosbie. “ The Meet the Challenge project allows student athletes to continue to build a relationship with our fans, and also give back to the community that supports athletics.”

Any family can be nominated at http://www.usu.edu/hurd/index1.cfm, the family that wins the renovation will recieve new carpet, paint and yard-work.

For more information, please contact Cedric Reeves at 818-365-2371, or e-mail cedric.reeves@aggiemail.usu.edu. There is also a Facebook group at“Meet the Challenge Home Renovation Service Project.”

The Meet the Challenge was developed by the HURD and Student-Athlete Services as a way to help the community. “This project is a way for the HURD and Student Athletes to give back to the community, and make a positive change in someone’s life," said ASUSU Athletics President, Jeremy Winn.

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Final: Media Pitch

Contact Information:
Preston Parker

President and Founder

Office: 818-556-2345

Investing In Life
How to live a finically independent life

Dear Jeff Hunter,

In today’s economy it is crucial that you have a financial model in place. Cache Valley Area Investors Association helps you become happy through financial independence. “I want people to be happy, to have jobs they love and to be financially independent," said CVAIA Founder Preston Parker. “Creating an atmosphere where people actually want to go to work may end up making the world a better place."

CVAIA enjoys the monthly stories that in Cache Valley Magazine. We believe that your magazine does an excellent job of expressing the community with your stories. We believe that publishing a story about CVAIA benefits the community, and fits well with the direction of the magazine.

If you have any questions please contact me at 818-365-2371, also our full press release can be viewed at http://cedyreeves.blogspot.com/.

Cache Valley Area Investors Association started in August,2007, with the plan to help people become financially independent. CVAIA now has over 100 members from various geographical locations. To become a member is free, and “all aspects of life can join”, said President Preston Parker. CVAIA practices the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

Cedric Reeves
E-mail: cedric.reeves@aggiemail.usu.edu
Phone: 818-365-2371

Assignment 4

Draft 4: Announcement Release

Utah State University, Student-Athlete Services

7425 Old Main Hill, Logan UT, 84321

March 3, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Amy Crosbie, Life Skills Coordinator

Office: 435-797-3294

Meet the Challenge

Student Athletes and the HURD, team- up to perform a home renovation

Logan, Utah – Student Athletes will team -up with the HURD, in an event called “The Meet the Challenge”; to give one family a home Renovation. The Renovation is slated for April 10th, and will include hundreds-of -members of the HURD and Student Athletes.

The Meet the Challenge renovation is an excellent opportunity for student athletes and their fans, The HURD, to work together. “The Athletic Department believes that it’s important to have a relationship with our fans. “said life Skills Coordinator ,Amy Crosbie, “ This event allows our student athletes to continue to build a relationship with our fans, and also give back to the community that supports athletics.”

Any family can be nominated at http://www.usu.edu/hurd/index1.cfm until March 9th. The family that wins the home renovation will be announced March 10th.

The renovation is slated for Saturday, April 10th at six a.m. and will last all day. The HURD and student athletes will install new carpet, paint and perform yard-work.

For more information, join the Facebook group “Meet The Challenge Home Renovation Service Project”, or contact Cedric Reeves at 818-365-2371, or e-mail at cedric.reeves@aggiemail.usu.edu.

The Meet the Challenge was Developed by the HURD and Student-Athlete Services as a way to give back to the community. ASUSU Athletics President, Jeremy Winn, hopes that “The Meet the Challenge home renovation project is a way for the HURD and Student Athletes to give back to the community, and make a positive change in someone’s life.”

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