Tuesday, February 9, 2010

Draft: Image Management Release

Burger Planet

1 Glendale Way Irvine, CA 92618

Image Management RELEASE

February 9, 2010 Contact Information:

FOR IMMEDIATE RELEASE

Contact Information:

James E. Muellenbach III, CEO

Office: 818-556-2345

Let’s Get Fit

Healthy living; Burger Planet Style

Irvine, California – Americans are getting fat, and the emphasis on what you eat is growing in America. Burger Planet wants to be involved in the change of Americans eating habits; so Burger Planet has decided to launch a new healthy living campaign.

Burger planet wants you to enjoy our food, but also wants you to live a healthy life. That’s why Burger Planet is happy to announce its new healthy menu. Burger Planet has also brought in world renowned fitness guru Jayne Petersen to help promote our menu.

Jayne Petersen is best known for training of Opal Witcomb, the 48-year- old beloved talkshow hostess and head of O enterprises. Jayne helped Witcomb lose an amazing 75 pounds. When Jayne was asked why she joined the burger planet team she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices.(Ask the Wise Man something important about Quick Service Restaurants) The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet CEO James E. Muellenbach III is excited about our new menu, and the hiring of Jayne Petersen, "Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Next time you see a Burger Planet, we hope you can’t say, “I’m on a diet I can’t eat Burger Planet”; we hope that you say, “I can’t wait to try the new fruit packages.”.

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

Burger Planet was founded by James E. Muellenbach I in 1934; although retired, he is the current president of the QSR Association. Burger Planet currently employs 48,272 people, and has 8,921 franchises in every state and 17 countries.

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2 comments:

  1. Good Job Cedric! It didn't really know what to put for contact info at the bottom and I liked how you put yourself as the contact info.

    ReplyDelete
  2. You did a good job writing all the main points, but you might want to make your lead more positive so people wouldn't think of Burger Planet with a negative connotation. Good job though.

    ReplyDelete