Final: Image Release

Burger Planet

1 Glendale Way Irvine, CA 92618

February 14, 2010

FOR IMMEDIATE RELEASE

Contact Information:

James E. Muellenbach III, CEO

Office: 818-556-2345

Let’s Get Fit

Healthy living; Burger Planet Style

Irvine, California – With more Americans on diets, the emphasis on what is eaten, is growing. Burger Planet wants to help our customers reach their diets goals; that’s why we are happy to announce our new healthy menu. The menu will consist of fresh salads and fruit packages. World renowned fitness guru Jayne Petersen has also signed-on to promote the menu.

Burger Planet CEO, James E. Muellenbach III, is excited about our new menu, and the hiring of Jayne Petersen, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Petersen is best known for training Opal Witcomb, the 48-year- old beloved talkshow hostess and head of O enterprises. Petersen helped Witcomb lose an amazing 75 pounds.

Petersen believes in Burger Planets’ new menu and the direction of the company; "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices … the company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.", said Petersen.

We hope that the introduction of our new menu will bring more of a variety to our overall menu. Burger Planet wants to satisfy our customers with our delicious hamburgers’ and fry’s, but also wants to satisfy our customers who may be on a diet.

For more information, please contact Cedric Reeves at 818-365-2371 or email at cedric.reeves@aggiemail.usu.edu.

Burger Planet was founded by James E. Muellenbach I in 1934; although retired, he is the current president of the QSR Association. Burger Planet currently employs 48,272 people, and has 8,921 franchises in every state and 17 countries.

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